JAKE NAVA ▼
MINISTRY OF DEFENSE ARMY
"MORE THAN MEETS THE EYE"
MINISTRY OF DEFENSE ARMY"MORE THAN MEETS THE EYE"
The evolving camera captures a trio of leotard-clad dancers performing the complex Bob Fosse-inspired choreography from all angles, as Beyoncé, front and center, holds up a robo-gloved hand and sings, “If you like it, then you should of put a ring on it.” The classically black and white video for “Single Ladies” would go on to spark an internet phenomenon, racking up a staggering half a billion views and be voted the #3 “Video of the Decade” by Rolling Stone readers. The man responsible for this now-iconic moment in pop culture: director Jake Nava.
As one of the most prolific and versatile filmmakers of today, Jake Nava has created the career-defining visuals for musical artists ranging from Shakira to Kanye West to The Rolling Stones. He is widely known for his aforementioned work with Beyoncé, having helmed many of her most memorable videos, including “Single Ladies,” “Crazy in Love,” and 3 recent promos off of her smash visual album. Jake has also collaborated with the pop megastar in advertising, with ads for Pepsi, L’Oreal and the launches of her fragrances, Heat and Rise.
Recent years have seen Nava cross over as a world-renowned commercial director with an extensive credit list for premiere brands including Armani, Rochas, Bacardi, Axe, Puma, and HSBC, as well as massive high-gloss beauty campaigns for the likes of L’Oreal, Revlon, Rimmel, and Max Factor. Jake has worked with many powerhouse names from the music, fashion, film, and sporting worlds including Kate Moss, Naomi Campbell, Cindy Crawford, Jay-Z, David Beckham, Jessica Alba and Halle Berry.
His versatility and visually arresting approach has allowed Jake to make inroads into both the US and UK markets with a range of styles. Jake’s work always begins with the concept, as he evolves the style and tone to best execute the particular idea at hand. His fluency for crafting striking visuals spans multiple genres, be it spotlighting the drive of athletes with an emotion-driven spot for Powerade or bringing the rock edge to Arctic Monkeys’ effortlessly cool promo for “Arabella.”
Jake has earned many accolades for his compelling narrative work. His video for Alicia Keys’ “Unthinkable” shined a light on the persistent racial divide, culminating in it being honored with an Outstanding Music Video Award by the NAACP. Additionally, Jake’s powerful Trident Anti-Gun campaign to reduce inner city gun crime demonstrated a brilliant understanding of how to use new media to send a message. The promo received three D&AD nominations and was voted Video of the Year by MTV EMV and Radio 1.
Jake Nava lives in London and continues to attract commercial and music video work worldwide.