Allen Hughes has been an accomplished filmmaker since he and his twin brother Albert directed Menace II Society when they were just 20 years old, gaining them a spot in the Guinesss Book of World Records as the youngest directors ever to direct a feature film. As teenagers, the boys made short films and directed music videos for acts including Tone Loc and Tupac Shakur.

As a filmmaking duo, the Hughes brothers went on to direct Denzel Washington in the post-apocalyptic The Book of Eli, Johnny Depp in the Jack The Ripper-inspired From Hell, the documentary feature American Pimp and the Vietnam War-era drama Dead Presidents.

After pursuing extremely successful feature film careers as co-directors, producers and screenwriters, the brothers eventually began working separately. Hughes’ expertise spans many genres including music videos with the compelling, VFX-intensive Dr. Dre clip for “I Need a Doctor,” featuring Eminem and Skylar Grey.

Hughes’ first solo blockbuster release Broken City landed in theatres in the winter of 2013. Starring Mark Wahlberg and Russell Crowe, the American crime drama only helped to reinforce the extreme talent that Hughes brings to the screen.

Last year, Hughes’ Häagen-Dazs spot “Seduction” starring Bradley Cooper was named one of Adweek’s Top 10 Commercials of the Week. Hughes’ European shoot with Saatchi+Saatchi NY marked the first time Häagen-Dazs has ever enlisted a celebrity to appear in a campaign.

In 2013, Hughes stepped onto the court with LeBron James to unveil the world of next-gen NBA 2K14. In the spot titled “Reign,’ the Believe director blends a barely distinguishable mix of live-action and gaming footage. It’s only when red pixels wash over LeBron do we realize he has transitioned into the virtual version with the game’s most realistic graphics yet.

Hughes’ commercial work includes high-profile credits with spots for Gatorade, Reebok, Nike with Lebron James and Vince Carter, and Best Buy with the Black Eyed Peas.