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 | ABSOLUT VODKA, FLORIA SIGISMONDI Floria Sigismondi helps continue Absolut's history of collaboration with emerging artists in a new campaign for ABSOLUT BLANK out of TBWA/Chiat/Day NY. 20 artists from around the globe were invited to use the brand's iconic bottle shape as a blank canvas for their creative disciplines. They all converged in Lisbon to finish their artworks and shoot a campaign that has become an art piece in itself. Floria uses her unique visual style to showcase the artists and their work - including painting, sculpture, filmmaking, light installations and murals - "It all starts with an Absolut Blank." See it here. |
 | CANNES, SONY MARILYN, MARCELO BURGOS Marcelo Burgos was busy last week, picking up a lot of silverware to adorn his shelves. While sunbathing in Cannes, Marcelo picked up two Silver Lions and two Bronze Lions for his Sony Cybershot "Einstein" and "Marilyn" spots while his Sony Playstation "Victor" spot picked up a Silver and a Bronze. All in a day's work. Marcelo will be available for work after he detoxes from an extraordinary champagne hangover. Behind Marilyn Monroe's dynamite smile is a clumsy little secret. Director Marcelo Burgos shows us the very very big picture in his campaign for Sony and the brand's Cybershot panorama capabilities. See it here. |
 | SAMSUNG, BRUNO AVEILLAN Bruno recently traveled to the quarries of the Czech Republic to bring an epic medieval battle into the palm of the viewer’s hand with his new campaign for the Samsung Galaxy S out of Leo Burnett, Chicago. “Epic” exhibits Bruno’s seamless blend of artistic and cutting-edge effects ultimately showing Samsung’s attempt to bring cinema quality entertainment to the palm of your hand. See it here. |
 | NIKE INSPIRE, GERARD DE THAME Four months after the catastrophic earthquake and tsunami hit Japan, Gerard de Thame landed in Tokyo to help bring "New Beginnings" with his latest spot for Nike out of Wieden + Kennedy / Tokyo. With parts of the country still in ruins and emotions still raw, de Thame found inspiration in the strength of the people he met and filmed. The director notes, "In people finding themselves through sport, there's the collective message of how people can pull together after tragedy." The spot uses the metaphor of sport to show how Japanese athletes of all types refuse to let their spirits be broken in the face of catastrophe. See it here. |
 | DR DRE AND EMINEM, ALLEN HUGHES Director Allen Hughes lends his creative touch to the highly anticipated "I Need A Doctor." Hughes directed the latest video by veteran hip-hop artist and producer Dr. Dre and protege Eminem. The video stars the legendary rapping duo and features vocalist Skylar Grey. Hughes' superb style shines though as the video recaps Dr. Dre's career and partnership with Eminem, making it the 2nd single off Dre's much talked about and self proclaimed last solo album "Detox." See it here. |
 | AUDI, BRUNO AVEILLAN Bruno has also recently completed an artistic and beautifully crafted spot for Audi out of Kempertrautmann in Germany for the new Audi A8 Cyprus “The Art of Progress.” See it here. |
 | BOARDWALK EMPIRE, MAURICE MARABLE Continuing his long standing relationship with HBO, Maurice Marable was given access to the outstanding cast and set of the hit series "Boardwalk Empire." His latest promo for the highly anticipated 2nd season already has fans on the edge of their seat wondering what will become of Nucky Thompson's fragile prohibition empire. In addition to his HBO work, Maurice has been busy directing back to back spots with Believe which will be released in the coming month. See it here. |
 | TOM FORD, BELIEVE We are pleased to announce the video launch of Tom Ford's womenswear SS2011 fashion show. In September Tom Ford held an intimate and exclusive gathering to present his SS2011 highly anticipated return to womanwear at his Madison Avenue boutique. He commissioned Believe Media to produce the film and collaborated with Believe director Maurice Marable and DP Zak Mulligan to capture the event. The film is being featured on the Tom Ford website in conjunction with the release of his new line. See it at tomford.com |
 | GHD, FLORIA SIGISMONDI Floria just completed a spot/short film for GHD out of RKCR/Y&R London which has received a lot of attention being featured on Creatvity-Online, SHOTS Insight section and picked as Campaign UK’s Ad of the Day. The film is a beautifully crafted piece taking on the classic Cinderella story clearly shown through Floria’s unique creative vision and set to music by LA based band Le Rev. See it here. |
 | WELCOME, LIONEL MOUGIN We are happy to announce the addition of director Lionel Mougin to our roster. Hailing from Paris, Lionel has worked with brands such as Renault, Citroen, Nestle, and Puegeot. His ability to develop stories, direct talent and make automotive spots shine is exceptional. Lionel has managed to pick up various festival awards along the way for his work on commercials and short films. Keep an eye out for some new and outstanding work from Lionel. Lionel at Believe |
 | GUINNESS, TOMATO Tomato completed a 20 second teaser TV spot for the release of the brands new tagline... bring it to life. See it here. |
 | STORM THORGERSON GALLERY EVENT Our longtime partner and friend Storm Thorgerson is featured in a unique exhibition uncovering some of the events, exstallations, sculptures, images, drawings, and ideas behind his 40 year career as one of the pioneers of original commercial design. This retrospective is an exhibition of Storm's most celebrated covers, and a unique insight into the otherworldly work Storm is carrying out today. Take a look at the sleeves that helped sell the music, and hear from the man himself. BBC INTERVIEW stormthorgerson.com |
 | BELIEVE IN THE SUPERBOWL Three Believe spots have made AdAge and Creativity's list of "Top 20 Best Super Bowl Ads Ever." Both Budweiser spots "Respect" and "Replay" directed by Zack Snyder have made the cut. Also on the list is director Charles Stone III's iconic "Wassup" spot - also for Budweiser. See Charles Stone III's award winning follow up to "Wassup"— True Change |
 | VERIZON, RORY KELLEHER Rory Kelleher continues his work with Verizon and McGarry Bowen. Verizon 'Dive' further exhibits the director's ability to create a heart pounding experience with cutting edge visual FX in extreme locations. To show the capabilities of the new Verizon 4G LTE network a team of stealth agents skydive from extreme heights to deliver superior connectivity on the new 4G network. See it here. |
 | JOHN WARWICKER, TOMATO "You can have a stick and a bit of mud... and still make work." Tomato Co-Founder John Warwicker discusses both method and madness in the creation of graphic riffs for the upcoming Underworld Tour. Interview courtesy of InFrame.tv. See it here. |
 | SMIRNOFF, TOMATO Tomato typography in virtual vodka. Triple distilled and beautifully reflective. Brand new spot for Smirnoff out of JWT. See it here. |
 | TOMATO, FUJI BIKE Simon Taylor of Tomato has collaborated with Fuji—one of the world leaders in bicycle design and production—to create a custom, low profile, limited edition bike. "It wasn't a 'simple customization' project but a new frame built from scratch... I wanted it to look like a drawing of a bike, very pure." — Simon Taylor. Interview with Simon on YouTube |
 | MARTIN GRANT, CAROLE DENIS Carole Denis crafts a remarkably stylish and sultry spot for Martin Grant where all is not what it seems. See it here. |
 | SHANGRI-LA, BRUNO AVEILLAN Bruno Aveillan directed the “It’s in our nature” spot for the luxury hotel chain Shangri-La out of Ogilvy which shows a lost and freezing traveler being accepted and saved by wolves as they share their warmth in a frigid landscape. See it here. |
